Anti-rape Campaign

7even Interactive launches anti-rape campaign with "Frixion Vodka"

CSR Initiative

Creatives

The creatives that executed our idea and started the outrage

PRAIZ | SIMI | TONI KAN | KATE HENSHAW | EFE

Tweets

Frixion vodka's campaign started a twitter protest; with the celebrities calling us out and their followers asking for our heads. Our post on twitter generated over 8 million impressions and reached over 450,000 people

stats by keyhole

Blog posts

The news of Frixion vodka's social rape did not only get tongues wagging but fingers too, as it was reported on every notable blog in West Africa.

Apology letter

To prove our point we took without permission. We apologise for any inconvenience that our antics have caused all the celebrities involved .

7EVEN INTERACTIVE